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What We Do

Its not just what we do, but how we do it. Providing custom application of the latest statistical and machine learning techniques to inform marketing investment decisions, and engaging the organization through training and hands-on support. Whether you are Do-it-yourself (DIY), Do-it-for-me (DIFM), or Do-it-with-me (DIWM), we have a service model that fits your needs. We are not just here to measure ROI, but to help you manage and understand it.

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A New Independent Advanced Analytics Group

Meeting the needs of clients who have their own internal analytics teams, we offer software and training subscriptions as well as full service analytics projects.

Partnering With Leading Academics

Continuing a long tradition of valuing the art and science of modeling, our approach fuses a deep technical understanding with a high sensitivity for the audience and application.

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Providing Holistic Marketing Analytics

We serve your complete analytic needs providing the most comprehensive model with full support and understanding.