Case Study

Optimization & Simulation

Faster, better outcomes to real-world challenges; higher ROI, improved retention, more profitable customers for Telecom Challenge: A leading telecom service provider wanted to optimize its current media spend and improve marketing ROI. Traditionally, the company’s marketing allocation decisions were made based on historical spend levels and year over year goals, but they wanted to find …

Optimization & Simulation Read More »

Driving Customer Acquisition

Driving Customer Acquisition Through Marketing Mix Optimization – Credit Cards Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing its marketing mix and increasing marketing budget. Historically, marketing investments had been measured through direct attribution, with limited insight into upper funnel tactics and the interaction of programs—the company wanted to change …

Driving Customer Acquisition Read More »

Reallocating Ad Spend

In-depth, “hands-on” Marketing Mix Optimization successfully reallocates ad spend and unifies Marketing and Sales Teams – Global Spirits Company   Challenge In order to maximize profitability, a leading global spirits company set out to optimize the allocation of their media budget across western European markets. The client wanted the specific geographic region to better align …

Reallocating Ad Spend Read More »

Measuring Brand Equity

Brand Equity Proves Highly Effective in Driving Insurance Quotes   Challenge With annual budgets for top insurance firms often exceeding $500MM, the competitive landscape poses a significant challenge for US auto insurance marketers. This mid-size auto insurance firm was no exception. Following its recent acquisition, they were under pressure from majority shareholders and the board …

Measuring Brand Equity Read More »

Long-term Brand Value

A leading US retail bank was looking for deeper analytics to help influence recovery and growth, including both brand health and marketing and sales ROI improvement   Challenge A leading US retail bank having recently suffered significant brand erosion post the financial crisis was looking for a modeling methodology that would help build the business …

Long-term Brand Value Read More »

Unifying Analytics for Hyper-local Marketing

Unified Marketing Analytics at the hyper-local marketing level – Rebalancing FSI’s for a major retailer to grow more confidently Challenge A leading US apparel retailer was looking to rationalize its investments in certain marketing channels. The retailer had substantial evidence from its own internal and vendor-provided Marketing Mix Models (MMM) that free standing inserts (FSI’s) …

Unifying Analytics for Hyper-local Marketing Read More »

Developing Advanced Analytics

New analytics foundation developed for improved return on Marketing and Sales Investment – Telecom   Overview This European Telecom sought to build a better Marketing Analytics foundation as an enabler for improving return on Marketing and Sales investment The company’s existing approach to applying analytics had it’s limitations, including issues ranging from: Data sourcing, governance …

Developing Advanced Analytics Read More »

Scroll to Top