Consumer Electronics

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Rapid innovation cycle, changes in consumer preferences and an altered retailing landscape are all factors that marketers have to navigate in the consumer electronics landscape.

Marketers need to address multiple goals and objectives such as:

  • Portfolio allocation across products to support existing business and launching new products

  • Building strong brands

  • Managing owned and third party retailers and co-op investments

  • Migrating from a product based to a service or subscription based business model

  • Building ecosystem based relationships with consumers and partners

  • Understanding the interaction and value of services in a product business